Hopscotch Brew Co. is a boutique brewery specializing in Citrusy IPAs, designed to attract a 25-35 year old audience. The project involved crafting the packaging for two of their flagship beers, 'Utterly Sublime' and 'Tangerine Dream'.

For this hypothetical brief, I developed a distinctive brand identity for both variants, available in 750ml and 500ml sizes, featuring a bold colour palette, playful graphics, and expressive typography. Targeting the Gen Z market, the promotional strategy includes engaging motion graphics tailored for various social media platforms.